We help global businesses scale with clarity, cultural fit, and long-term control. From positioning to tech, retail to content — we design smart, localized approaches that grow with you.
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Knowledge - Adaptability - Positionning - Strategy - User - Localization
We Listen to You
Founder 1:1s, team workshops, product & brand audit.
We Interrogate the Market
Exploratory research, field shadowing, behavior analysis.
We Co-Map Strategy
Workshops, ideation sessions, value alignment frameworks.
We Act
Brand systems, campaigns, retail, digital tools.
We Analyze
Market feedback, user insights, performance review.
We Refine & Scale
Growth loops, playbooks, cultural fit optimization.
We believe that growth is not about fitting in — it’s about standing out with intention. That’s why we help brands align who they are with what they do, and how they show up.
Whether you’re building from scratch or scaling into new markets, our mission is the same: help you define a direction that’s bold, relevant, and sustainable — in Japan and beyond.
Market test via pop-up activation, visual adaptation, buyer targeting, and strategic B2B outreach.
Hands-on launch in Japan with event retail, localized content, and audience insights to evaluate product-market fit.
Hands-on launch combining product testing, local pop-up presence, and visual strategy — designed to explore audience fit and retail potential.
Soft launch for a French lighting brand: product adaptation to local regulations, showroom test, and visual support.
Full-scope activation for a Japanese brand abroad: content production, media buying, PR, event ops, and e-commerce upgrade.
Consulting strategy for European entry: visuals, trade show planning, potential PR and influencer activations.
Kapsul was founded by Geoffrey and Sakura — two complementary minds with a shared belief: that brands grow best when they are understood, empowered, and culturally aligned.
Geoffrey brings 10 years of experience in Japan as a strategy consultant, working across digital acquisition, e-commerce, and internal system optimization. His work has supported companies of all shapes — from startups to listed corporations — across SaaS, retail, and fashion.
Sakura’s background spans retail and project development in the cosmetics industry, both in Japan and abroad.
Her creative sensibility was later refined through years of managing inbound initiatives for Japanese prefectures — bridging local identity with global expectations.
Together, they bring strategic depth and cultural nuance to every project.
Their shared values — listening, clarity, and helping ideas grow on their own terms — shape how Kapsul works with each brand.
In a fast-moving world, their focus remains on building solutions that are efficient, honest, and truly relevant.
Our mission is simple: make global business more accessible, more accurate, and more human — for everyone.
