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House of Kong
Role — Art Direction, Exhibition System
Result — Global exhibition language deployed across venues
Konnichiwa. Bonjour.
KAPSUL, founded by Geoffrey and Sakura, is a house built to support creators whose work carries something that cannot be simplified. We exist for projects with an inner logic — where form follows necessity, and where time, craft, and thought leave an irreversible trace.
We operate as a contemporary house of support. Under one roof, concept, strategy, film, product, retail, and digital environments come together — not as isolated services, but as practices guided by a single question: what does this project truly need to remain itself?
Our philosophy is clear: what is authentic stands because it is precise. What endures does not rely on noise, trends, or market shortcuts. We work slowly when it matters, and we refuse speed when it compromises meaning.
KAPSUL works with a limited number of projects at a time. We take brands under our wing and help them grow with care — shaping identity, image, product, space, and global positioning.
Role — Art Direction, Exhibition System
Result — Global exhibition language deployed across venues
Role — Product Direction, Image System
Result — Cohesive product & image system for international launch
Role — Visual Direction, Tour Assets
Result — Unified visual language across global tour dates
Our Practice
Our work spans multiple disciplines, but never as isolated services. Each capability exists to support a single vision — at the right moment, and only when it serves the project’s original gesture.
These are not services on demand.
Introduce your project →OUR FRAMEWORK
Our work follows a precise framework — not to standardize projects, but to ensure nothing essential gets lost along the way.
We observe before we act. Understanding the project, its origin, its constraints, and what is at risk.
We identify what must remain untouched. The core logic, the gesture, the part that cannot be translated or optimized.
We translate the essence into a coherent system. Visual language, objects, spaces, narratives — all governed by the same rules.
We release the project into the world with care. Adapting to new contexts without dilution or betrayal.
KAPSUL STUDIOSは、ブランドが世界で伝わるためには、まず“自分たちのルーツを深く理解すること”が大切だと考えています。
海外展開は、ただ知名度を広げることではありません。
大事なのは、一貫した世界観と文化を越えて共感を生むストーリーを持つこと。
私たちは、日本のブランドが持つ“クラフトマンシップ”と世界のマーケットが求める“感性や期待”をつなぎ、その本質を守りながら、世界に響く形へと導きます。
